Digital Marketing Web Developer

Rivanna Medical

RIVANNA is seeking a unique candidate with a strong knowledge of digital marketing and website development to contribute to our rapidly growing medical device company. You will play an integral role within our highly collaborative team as you develop and support web-based marketing initiatives, including website development and analytics reporting. You are a self-starter with excellent oral and written communication skills and are eager to help our team elevate the global standard of care.

Key Responsibilities

  • Managing the company’s website, including:

    • Designing and programming WordPress website to include subdirectories and tutorials
    • Writing and formatting web copy, title tags, page descriptions, and alt tags
    • Managing the website, including troubleshooting, updating, and optimizing performance
    • Posting new content and creating campaign landing pages
    • Assisting with campaign conversion tracking (set up and metrics reporting)
  • Assisting with IT / technology-related devices and system integration/setup-related support
  • Possessing a solid understanding of SEO/SEM and Google Analytics, with the ability to generate, analyze, and interpret data
  • Utilizing CRM software to analyze customer data and make recommendations on sales, marketing, and customer service initiatives
  • Meeting with marketing, sales, and product development to ensure product and brand consistency, identify prospecting opportunities, and track KPI success
  • Contributing to digital marketing campaign development, including content creation, design, etc.

Experience and Qualifications

  • Bachelor’s degree in computer science, or related field
  • Two+ years of experience as a WordPress developer
  • Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery
  • Knowledge of code versioning tools, including Git, Mercurial, and SVN
  • Experience working with debugging tools such as Chrome Inspector and Firebug
  • Thorough understanding of website architecture and aesthetics
  • Experience with Google Marketing tools like Google Analytics and Google Tag Manager
  • Thorough understanding of analytics, SEO/SEM—and how these practices inform and drive revenue
  • Proficient in Adobe Creative Suite Software
  • Excellent oral and written communication skills

Sector

Other

Job Type

Full-time

Benefits

  • Health Insurance
  • HSA
  • Paid Time Off
  • 401(k)
  • Team/Family Events

Address

Charlottesville, Va.
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